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Idea #295: List-Unsubscribe rationale
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Written by seancarlos the 20 Jun 11 at 07:48.
Category: Tokens.
Related project:
Nothing/Others.
Status: New
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Rationale
List-Unsubscribe is a mail message header used to provide machine readable unsubscribe instructions - an email address, a URL or both.
If List-Unsubscribe is present, some mail clients will offer a unsubscribe button and/or unsubscribe option if a user tries to flag the message as spam. It is a recommended 'best practice' to improve message deliverability and do the right thing for the end user. Documentation: http://www.faqs.org/rfcs/rfc2369.html http://www.list-unsubscribe.com/ Gmail support: https://mail.google.com/support/bin/answer.py?answer=81126#unsub http://techcrunch.com/2009/07/23/gmail-tries-to-make-it-easier-to-unsubscribe-f rom-spam-newsletters-but-fails/ Microsoft support: http://download.microsoft.com/download/e/3/3/e3397e7c-17a6-497d-9693-78f80be272 fb/enhance_deliver.pdf (although may be broken?): http://blog.deliverability.com/2011/04/has-hotmail-discarded-the-list-unsubscri be-functionality.html
Tags:
List-Unsubscribedel
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