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Idea #295: List-Unsubscribe rationale

Written by seancarlos the 20 Jun 11 at 07:48. Category: Tokens. Related project: Nothing/Others. Status: New
Rationale
List-Unsubscribe is a mail message header used to provide machine readable unsubscribe instructions - an email address, a URL or both.

If List-Unsubscribe is present, some mail clients will offer a unsubscribe button and/or unsubscribe option if a user tries to flag the message as spam.

It is a recommended 'best practice' to improve message deliverability and do the right thing for the end user.

Documentation:
http://www.faqs.org/rfcs/rfc2369.html
http://www.list-unsubscribe.com/

Gmail support: https://mail.google.com/support/bin/answer.py?answer=81126#unsub
http://techcrunch.com/2009/07/23/gmail-tries-to-make-it-easier-to-unsubscribe-f rom-spam-newsletters-but-fails/

Microsoft support:
http://download.microsoft.com/download/e/3/3/e3397e7c-17a6-497d-9693-78f80be272 fb/enhance_deliver.pdf
(although may be broken?):
http://blog.deliverability.com/2011/04/has-hotmail-discarded-the-list-unsubscri be-functionality.html

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Solution #1: List-Unsubscribe Implementation
Written by seancarlos the 20 Jun 11 at 07:48.
Need to add unsubscribe email address and URL fields to UI + data structure. Consider validating for well formed email / urls. If one or both are present, add List-Unsubscribe header to email messages.

This probably needs to be done as part of global settings with the option to override it at the survey level, including suppressing global settings if present.

Propose your solution


Duplicates


Comments
Shnoulle wrote on the 29 Jul 11 at 02:51
First things to do is a global blacklist functionnality.

Optout URL is only for one survey, maybe a checkbox for a global black listing.

After this functionnality can be used for List-unsuscribe, but LS is a PHP script, not a mailing list manager :)


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